R1 x X1 Product Launch Campaign for Super Pacific USA
Directed and Edited by Jonah Lorsung
What better way to explore the outdoors and reconnect to nature than with the latest addition to the Super Pacific family. The X1 Camper for R1T.
The X1 paired with Rivian's wildly successful R1T, are a match made in heaven. This campaign focuses on showcasing this holy matrimony and how the ethos of Rivian sits right at home with an X1. No rivet out of place, no panel misaligned, this rock solid camper is destined for a night overlooking a scenic viewpoint with a cozy fire and all that nature. Check out some BTS images below that were also shot by Jonah.
No product launch is complete without social deliverables - these cut straight to the point and showcase exactly what it's like to, "get out there" with your R1T and X1 Camper. A mix of "ambient edits" including subtle sounds of wind, tires on gravel, and birds makes these effective teasers for our full length.
