12G esports + our content team set out to create a one of a kind experimental format for Super Smash Bros Ultimate and the esports community as a whole. We did this by Inviting some of the world's top talent to NYC to compete in the first documented iteration of the Reaper tournament format. Leaning heavily into its name, "Reaper", showcased nail biting finishes, unpredictable outcomes, and the need for shakeups in an otherwise stagnate game state. Reaper, and its supportive content garnered millions of impressions across Twitter, Twitch, YouTube, and beyond -- Reaper became an inflection point in experimental tournament formats with support from gaming org M80, Quiddya Gaming, and Beast Coast esports.
Client | M80 Gaming + Quiddya Gaming
Content Production, Editing, and Creative Direction | Jonah Lorsung
